Outreach platform

Inside the Local Outreach Tool

A relational outreach platform that hands a whole team a focused, prioritized contact list, logs every touch, and shows live coverage.

Relational outreach deployments · Built for time-boxed outreach pushes

outreach.newera.oslive

LIVE COVERAGE · TODAY

▲ 92%
  • operator · lanereached
  • operator · kimreached
  • operator · ford· queued

OPERATORS

80+

CONTACTS

10,340

COVERAGE

92%

LIVE COVERAGE · 80+ OPERATORS, ONE UNIVERSE

80+

Team size

members, coordinated live

Tens of thousands

Contact universe

in one system

Real-time

Coverage

by area + priority

The challenge

A time-boxed outreach push is won or lost on coverage within a known universe of contacts - but most organizations have no tool built for their structure. Off-the-shelf CRMs assume a national sales motion; a spreadsheet can't keep a large team coordinated across dozens of areas through a compressed calendar. They need a single source of truth for who to contact, who's already been reached, and what actually moved the needle.

What we built

A relational outreach platform: a mobile-first tool that hands each team member a focused list of contacts, filters out anyone already reached, and logs every call, text, and email back to the person who made it. Area leads see their own coverage; admins see live progress by area, priority band, and propensity tier. Daily list ingests update the universe and lock predictions with set-intersection verification. A typical deployment coordinates an 80+ person team across dozens of areas, reaching tens of thousands of contacts - all in one live system.

  • Custom relational outreach platform
  • Daily contact-list ingest with verification
  • Real-time coverage dashboards
  • Per-team-member activity attribution
  • One-tap call / text / email outreach

By the numbers

Team accounts
0
Areas / segments
Dozens
Contact universe
Tens of thousands
Touch logging
Every contact
Dashboards
Real-time
Pre-write backups
Every change
Passing tests
Full suite
Production rollbacks
0

What worked

Prediction-lock ingest

  • Each daily contact list verified by set-intersection before load
  • No drift across consecutive ingest days

Attribution you can defend

  • Every touch logged to a specific team member
  • Conversions tie directly back to logged outreach

Operational discipline

  • Full passing test suite, zero production rollbacks across deploys
  • Pre-write database snapshot before every mutation

Scales under pressure

  • New area leads onboarded in minutes late in a push
  • Full audit-log coverage on every auth and write event

How the data flows

Stage

What happens

Ingest

Daily contact lists verified, then loaded into one universe

Assign

Each team member gets a focused, priority-ranked list

Log

Every call, text, and email logged and attributed

Report

Live coverage by area, priority band, and propensity tier