01 · Relational Outreach

Reach the people you already know.

Relational outreach is personal email to people you already have a reason to contact: your subcontractors, your coaches and members, your past customers, your referral partners. It goes out from your own mailbox, with your signature and your words, and each person is addressed by name.

It's sent one at a time at a human pace, not all at once. We set it up on the contacts you already keep and keep it working; you run it.

Start with who you know

How it runs

Your Contacts. Your Mailbox. Your Words.

Tap any step to boot it.

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book.merge
  • Outlook, your project system, your spreadsheets
  • The same person merged, not doubled
  • Read-only toward the tools you keep
Systems synced, one contractor0

What we set up

Starts from the contacts you keep

Outlook, your project system, your spreadsheets, your phone: merged into one clean book, with the same person merged instead of doubled.

You decide who gets it

Lists come from rules you set, like trade and area, or age group and level. Untick anyone before it goes.

From your own mailbox

Your Gmail, Google Workspace or Microsoft 365 mailbox, with your signature. You preview the exact email a person will get before anything sends.

Paced, one at a time

Sent at a human pace instead of all at once, with pause and resume.

The list minds itself

Anyone who has opted out, already got this invite, or already signed up is left out. Every campaign email ends with an Unsubscribe link, we set your postal address in the footer before the first real send, and opt-outs are re-checked at the moment of sending.

Replies, not opens

You see who wrote back, counted from your own inbox when you press Check. We read reply headers only, never message content, and use no open-tracking pixels.

Follow-ups

Follow up with the people who didn't reply, or the ones who did.

Texting stays on your phone

Tap-to-text from your own phone, for people who gave you their number: the message is pre-filled and you press send yourself. Anyone marked do-not-text is left off.

Staged go-live: our own addresses first, then a small real batch, then your full list.

Start with who you already know.

One-time setup, then a flat monthly: no per-seat fees, and your data exports whenever you want.

Start with who you know